Sunday, 18 February 2024

Led by the Melbourne Convention Bureau, the Uncover Melbourne Experiences are an experiential and creative showcase of Melbourne, designed to educate, excite and inspire. Get ready to be immersed in Melbourne's endless possibilities for innovative and memorable business events.

Melbourne Convention Bureau and host partners look forward to welcoming you to Uncover Melbourne 2024!

Please read the important information below and review your confirmed tour itinerary


Tour Allocations

Please refer to your tour confirmation email and review the itinerary of your allocated tour below. Please note: Every effort has been made to allocate you to one of your preferred tours and transfers will not permitted.

Meeting Point

Door 4, Exhibition Centre, Melbourne Convention and Exhibition Centre (MCEC)

IMPORTANT ARRIVAL INFORMATION:  International Buyers: will receive a separate email with further instructions.

Direct Airport Arrivals: will be transferred directly to MCEC where your luggage will be checked in and then transferred to your hotel after the experiences.

MCB is aware of your flight and transfer schedule and will be expecting you accordingly. The MCB team will be on hand to register you on your arrival at MCEC.

All Other Buyers: please make your own way to MCEC.

Please refer to your confirmation email for detailed arrival instructions and information.


Please pick up your lanyard from the MCB Uncover Melbourne registration desk which will be located in the Concourse opposite Door 4, Exhibition Centre, MCEC

Registration will be open from 10.00 am – 11.30 am for tour departures at 12.00 pm.

Tour Departures

All tours will depart from Door 4, Exhibition Centre, MCEC. Please meet at this location by 11.30 am for 12.00 pm departures.

For those hosted buyers arriving at Melbourne Airport on Sunday morning, MCB is aware of your flight and transfer schedule. Please make your way to the Uncover Melbourne registration desk on arrival.

At the conclusion of the tours:

The Uncover Melbourne Experiences conclude at 8.00 pm Sunday evening (back at Southwharf precinct).

Hosted Buyers: Please refer to your tour confirmation email for further hotel transfers and luggage collection information.


  • AIME Lanyard (to be collected at the MCB Uncover Melbourne registration desk Sunday morning)
  • Comfortable walking shoes.
  • Re-useable water bottles. Water stations will be available throughout the day.
  • Appropriate clothing for indoor/outdoor weather conditions. Please note: it may get cooler in the evening.
  • Pen if required to complete luggage tag(s).
  • Tour 6 attendees - pack some bathers (swimsuit) for the URBNSURF experience. A wetsuit and towel will be provided by the venue.


  • Sunscreen and hand sanitiser will be available on tour buses.
  • We encourage you to share your experience via Facebook and Instagram, including @melbourneconventionbureau #uncovermelbourne #AIME2024
  • If you have notified us of your special dietary requirements in advance, they have been received and forwarded to the appropriate venues.


  • Itineraries are subject to change. Any variation to Itineraries will be notified promptly.
  • Buyers participating are committed to respecting the program and the times scheduled for any activity.
  • Buyers will not be permitted to change tours once they have been allocated.
  • In accordance with the AIME Hosted Buyer and Media terms and conditions, failure to attend your registered Uncover Melbourne Experience will be classed as a "no show" and relevant penalties will apply.


Please note: Itineraries are subject to change.


We acknowledge the First Peoples throughout Victoria and their ongoing connection to the land and waters.

We pay our respects to their culture, knowledge and Elders past and present.