Partnership with the Melbourne Convention Bureau (MCB) ensures lucrative business events opportunities for your venue. Pent up demand is driving competition with MCB strongly placed to service this offering enormous benefits to our Venue Partners both in terms of quality referrals through established client relationships and fostering new connections for your venue to drive bookings and return on investment now and into the future.

Start your MCB Partnership to take advantage of exclusive benefits and opportunities for your venue

MCB Venue Partners receive exclusive exposure and access to event decision-makers.

With more short-term opportunities in the domestic space than ever— thanks to awareness generated via Victoria's National Business Event's Program over the two years the program was in market, Melbourne has cemented its position as the events capital of Australia. Gala dinners, special events, product launches, awards nights, and other major events have returned, and MCB can showcase your venue directly to clients.

Clients rely on MCB to provide information and referrals for venue options. The gala dinner is often the highlight of the conference program, and selecting the right venue is crucial. MCB exclusively refers Venue Partners for these opportunities.

In addition, you can boost your profile and generate sales leads through familiarisations, site inspections, and tradeshow representation, enabling you to reach new customers in both the domestic and international markets.

Marketing opportunities: Showcase your venue to local, interstate and international event decision-makers across MCB's extensive global network of decision-makers

Note – all venues over 1,000 pax banquet style must be a Platinum Partner.

From transport options, entertainment and guest speakers, AV and technology support to catering and theming, photography and videography, attractions and tourism experiences to fine dining recommendations and engaging activities for team bonding and much more, partnership with the Melbourne Convention Bureau (MCB) ensures lucrative business events opportunities for your product or service.

We’re committed to ensuring that your investment is rewarded with relevant and long and short-term business events opportunities, proactively targeting prospective pieces of business on your behalf, and marketing via our suite of sales tools including direct eDM’s, advertising and social media.

The supplier search on our website, ensures your product is easily sourced by planners seeking product and services, giving you an edge against your competitors.

Pent up demand is driving more enquiries than ever from local, domestic and international planners looking to plan their event in Melbourne and regional Victoria, with MCB the number one resource for product and service information and referrals.

Our program offers tailored partnership tiers to best suit your business objectives. From generating sales leads, networking, business and educational opportunities for our Products and Services Partners, as well as co-operative marketing opportunities through advertising, trade shows and MCB-generated publicity.

We offer options to extend your level of engagement to enhance connections and profiling to your target markets, ensuring your investment is rewarded with relevant and lucrative business opportunities.

Initiatives exclusively offered to MCB Partners generate digital exposure through online marketing channels, including a Partner profile on the MCB website, paid advertising, social media, video, virtual trade booth collateral, and email marketing campaigns. Content opportunities to onsite filming and live crosses to international audiences via MCB sales webinars exist to Partners at Strategic and Platinum levels.

In addition, you can boost your profile and generate sales leads through familiarisations, site inspections, and tradeshow representation, enabling you to reach new customers in both the domestic and international markets.

Secure your MCB Partnership to take advantage of exclusive benefits and opportunities to continue your competitive edge.

Direct marketing access across MCB's extensive global network of decision-makers and brand profiling to captive audiences, resulting in direct revenue generated from key sales and networking opportunities.

MCB has secured 173 international association, incentive and national business events up to 2028 attracting over 161K delegates, filling 423K room nights - enough to fill the city 20 times over.

In addition, we are currently managing over $637 million worth of bids that have the potential to contribute an additional 215,000 room nights for the hotel and accommodation sector between now and 2028.

We know that international delegates travelling to Australia to attend a conference travel on average with an additional 2.6 accompanying persons. They are also likely to extend their stay, choosing to arrive early or stay later post the conference to enjoy the city and the state.

A increase in domestic demand, bolstered by Victoria's National Business Events Program which incentivised clients to host their event in Melbourne and regional Victoria, has firmed up more opportunity for MCB’s hotel partners to receive short-term business leads and opportunities with 149 secured residential conferences, day meetings and special events still to take place out till end of 2024.

Our major clients are looking for more than a place to stay and meet; they are seeking the full experience, including food and beverage experiences, wellness and spa offerings, AV and streaming functionality, and event spaces for conferences, gala dinners, awards nights and product launches. As an Accommodation Partner, be assured of qualified business leads and referrals ahead of your competitors.

A dedicated account manager will ensure your hotel is promoted to captive audiences through targeted and strategic channels.

MCB Accommodation Partners are allocated a dedicated account manager to facilitate inclusion in MCB marketing and communication channels such as direct marketing emails, content sponsorships, media familiarisations, and promotional videos. Keep your finger on the pulse and be the first to find out about upcoming business events with access to the MCB portal and calendar of events.

You will receive exclusive invitations to MCB Partner Outlook events and be showcased in sales activities such as presentations, sample itineraries, webinars, and included in the Delegate Destination site as well as being featured on our website ‘Supplier Search’.

Continue your Accommodation Partnership today to get access to domestic conferences and meetings, international incentive groups and international association conference accommodation leads and opportunities.

You can choose to be an MCB Affiliate, where you will receive business referrals and marketing support, including a listing on our website. Or increase your investment to become a Platinum Partner and receive more comprehensive support to drive business opportunities via increased sales and marketing opportunities and benefits.

MCB also works exclusively with a small number of PCO partners (COPS Partners). Please contact the partnerships team should you wish to further discuss this option.

With business events well and truly back up and running, now is the time to continue your investment in this lucrative market to gain brand profiling, business intelligence and networking opportunities for you and your business.