TEAM MELBOURNE

MCB PARTNERSHIP PROGRAM 2023/24

INTRODUCING THE MELBOURNE CONVENTION BUREAU


Melbourne Convention Bureau (MCB) is a not for profit organisation with over 50 years’ experience in securing and delivering international and national conferences, incentive travel reward programs and corporate meetings for Victoria.

MCB’s core business objective is to attract new business events to Victoria. To successfully achieve this, we strategically align with our industry partners including accommodation, event support services, restaurants, tour providers and more to lead and facilitate unique and memorable meeting experiences in Melbourne and across regional Victoria.

Our global representation allows us to keep abreast of trends and challenges facing the industry, meet with international clients and seek new opportunities to maximise business outcomes for Victoria and our partners.

MCB has been leading the business events sector in Victoria to success and delivering opportunities for the industry for over 50 years

PARTNERING WITH MELBOURNE CONVENTION BUREAU


MCB is spearheading new business opportunities in Victoria's visitor economy in the Business Events sector. The sector is stronger than it has ever been, thanks to MCB's efforts in driving demand and securing international and national business events.

In partnering with MCB, you are ensuring your business has access to this lucrative sector. MCB provides multiple platforms to reach key decision makers across the international and domestic business events sectors, providing your business invaluable brand exposure, access to MCB's global network of decision-makers and brand profiling to captive audiences, resulting in direct revenue generated from key sales and networking activities.

With representation in six countries, MCB expands your business' reach into North America, Europe, North and Southeast Asia, securing high-yield events until 2028 and capitalising on short-term leads in Australian and New Zealand markets, MCB's 2023/24 Partnership Program ensures your investment is well-rewarded in a competitive global market.

MCB PARTNER EXCLUSIVE INITIATIVES

Our distinctive marketing campaigns have set Melbourne up for success, and in 2023/24 will put your business in pole position to receive qualified business leads via MCB's trade missions, agent liaison, trade training, event planning and content creation, where your business is at the centre of every conversation.

CONTENT OPPORTUNITIES

Onsite filming and live crosses to international audiences via MCB sales initiatives and webinars.

Initiatives exclusively offered to MCB Partners generate digital exposure through online marketing channels, including a Partner profile on the MCB website, paid advertising, social media, video, virtual trade booth collateral, and email marketing campaigns.


GREAT PARTNERSHIPS START HERE


MCB is leading the charge to channel direct to you, exciting new business opportunities across the highest yielding sector in Victoria's visitor economy, Business Events.

MCB drives demand for Victoria's business events supply chain, winning both international and national business to create a strong pipeline of events exclusively reserved for MCB partners to leverage and generate direct revenue.

MCB's 2023/24 Partnership Program is highly targeted to ensure your investment is rewarded and in the best position to take full advantage of a competitive global business events market.

173 international association, incentive and national business events are confirmed for Melbourne and Victoria between now and 2028 and set to attract 161K delegates to the state.


MCB has a highly successful track-record for securing high calibre international and national conferences, corporate meetings and incentive travel reward programs for Victoria.

In partnering with MCB you will penetrate the lucrative business event market and gain valuable brand exposure before influential key decision makers.


Together, our 'Team Melbourne' approach is geared to attract even more business events to the state and boost business opportunities for our MCB partners.

MCB’S Partner Program is designed to maximise your business opportunities and put you at the forefront of key industry decision-makers
Strong pipeline of confirmed events


 OPPORTUNITY STARTS HERE:
THE YEAR AHEAD

ACCESS BUSINESS OPPORTUNITIES

MCB Partnership is your key to unlock and realise the full potential the business events sector can offer your business.

SECURE NEW BUSINESS 

Our sales and marketing activities position Melbourne for success, putting your business at the forefront. In 2023/24, you'll receive qualified business leads through MCB's trade missions, sales webinars, agent liaison, trade training, event planning, content creation and media activity.

We've implemented new development programs in emerging markets like India, generating a significant number of leads.


ACCESS GLOBAL NETWORKS 

Connect with global markets and extend your sales team via MCB's representation in six countries across key international source markets including North Asia, Southeast Asia, Europe and North America.

MCB and Melbourne will host the BestCities Global Forum in January 2024, providing an opportunity to showcase our city and connect MCB Partners with influential meeting planners for large international events.

ENHANCE BRAND PROFILE 

Generate exposure to over 100,000 event professionals through MCB’s marketing campaigns, content creation, PR and media, digital presence (website, microsite, socials, blogs) and sales collateral.

MCB is the trusted source for clients seeking business events products and services in Victoria. Our channels reach qualified event planners, driving awareness and direct opportunities for your business.

BUSINESS INTELLIGENCE 

Access exclusive international market updates, industry insights and delegate studies to better understand global trade behaviour and market trends.

MCB's international and Melbourne based teams research new opportunities and seek out industry intelligence. This information is filtered to our partners ensuring 'Team Melbourne' is aligned in our approach.

CREATE NEW CONNECTIONS 

Attend facilitated networking functions; access collaborative ‘Team Melbourne’ activities and leverage Melbourne’s strong reputation to grow business events networks.

MCB create engagement opportunities providing direct introductions and important business connections for our partners.

COMPETITIVE KNOW-HOW 

Upskill with professional development opportunities including industry education and knowledge events series curated by MCB.

These sessions are designed to equip MCB partners with knowledge and information to maximise opportunities from the business events sector.

CONTENT CO-CREATION

Take advantage of MCB's content opportunities by actively participating in onsite filming and engaging with live international audiences through MCB sales initiatives and webinars.

Initiatives exclusively offered to MCB Partners generate digital exposure through online marketing channels, including a Partner profile on the MCB website, paid advertising, social media, video, virtual trade booth collateral, and email marketing campaigns.

AIME

The Asia Pacific Incentives and Meetings Event (AIME) is ‘where the world meets in the Asia Pacific’ and is the regions flagship trade event connecting business event buyers, sellers and media from all around the world.

One of the most successful and longest running industry events globally, AIME 2024 will see the industry come together to celebrate the year ahead and kick-off business events globally.

MCB invites our Partners to tap into the 500 strong curated Hosted Buyer and Media Program. Secure a place on the coveted Melbourne Victoria Stand and exclusively meet with buyers ready to do business at MCB exclusive events.

$200M in business expected to be placed as a result of attendance at AIME 2023. AIME is in the top 5% of trade shows globally for exhibitor satisfaction with 90% of exhibitors satisfied with their attendance at AIME 2023.

The MCB Team is committed to achieving impactful outcomes and opportunities for our partners that drive the visitor economy


OPPORTUNITY STARTS HERE: UNIQUE OFFERINGS

When it comes to researching and choosing destinations, business events professionals need engaging yet informative resources and tools to help them gain the information and knowledge they seek, and influence their decision to book. This is where MCB steps in, using an impressive suite of digital solutions to help business event professionals plan, host and attend a conference or corporate incentive program in and around Melbourne. These digital tools put our partners content at the fingers tips of key decision makers, enhances brand awareness, and ultimately showcases your business to generate new business leads.

MCB's digital suite pushing new frontiers to assist business event professionals and profile Partners is Ready. Set. Melbourne and the new e-guide to Melbourne.


READY. SET. MELBOURNE

Ready. Set. Melbourne is an interactive destination video that allows business events professionals to embark on a visual event planning journey. This immersive experience showcases Melbourne's capabilities in hosting conferences, corporate meetings, and incentive programs. Unlike static destination videos, Ready. Set. Melbourne is constantly updated in real time, allowing partners to contribute and promote their content as it becomes available, including new product offerings.


MELBOURNE eGUIDE

MCB's Melbourne eGuide continues to gather popular acclaim, educating and influencing business event planners and incentive organisers on why the world meets in Melbourne.

The bi-annual e-publication showcases MCB's partners via videos, articles and interviews, along with an interactive map designed to assist users in making the most of their time in Melbourne. It highlights the city's strengths and provides event organisers with the inspiration they need to choose to hold their event in Melbourne.

Since its launch in July 2022, the Melbourne eGuide has attracted more than 18,000 readers globally, with a significant readership from the United States, Australia, and India and will continue to be a key sales and marketing tool for MCB.

Business event planners and agents will experience your products and services firsthand


We are committed to ensuring your investment is rewarded with exclusive business opportunities. MCB Partners will meet and do business with key domestic and international decision-makers throughout the year via in-person site inspections, live-streamed, and product familiarisations and showcases.


LIVE STREAMED PRODUCT SHOWCASES

EVENT PLANNER WEBINAR SERIES

IN-MARKET DESTINATION TRAINING

REPRESENTATION AT INDUSTRY EVENTS


PARTNER WITH TEAM MELBOURNE TODAY

Melbourne Convention Bureau’s 2023/24 Partnership Program is designed to maximise your business opportunities and put your business at the forefront of key industry decision makers. We offer options to upgrade and extend your level of engagement to enhance connections and profiling to your target markets, ensuring your investment is rewarded with relevant and lucrative business opportunities. Our program offers tailored partnership tiers and categories to best suit your business objectives.

Venues

MCB Venue Partners receive specialised exposure and access to event decision-makers. Our major clients are looking for more than a venue; they are seeking the full experience. MCB can promote your venue to prospective clients to help them bring their events to life. As a Venue Partner, their rich event experience is your gain.

Business Event Products & Services

As a full-service bureau renowned globally for end-to-end event acquisition and delivery, our clients rely on MCB to provide information and referrals for products and service suppliers to support their business events.