THE ESSENTIALS

What you need to know about organising a Welcome to Country or Acknowledgement of Country

In this section, you will learn what the difference is between a Welcome to Country and Acknowledgement of Country, plus when and how to use them in your conference, meeting, gala or incentive reward program. Further down you will also find a customised "Decision Tree" to help you determine when it is appropriate to arrange a Welcome to Country or Acknowledgement of Country for your business event.

Welcome to Country: What is it and how to organise?

Welcome to Country shows respect for the land’s Traditional Owners and allows Indigenous Elders to welcome you as visitors. A traditional ceremony, the Welcome to Country grants safe passage and usually occurs at the beginning of an event. It may involve a speech, song, dance or smoking ceremony.

Who performs a Welcome to Country?

The Welcome to Country can only be delivered by a Traditional Owner of the land on which the event takes place.

How to arrange a Welcome to Country?

First, you need to check whether the location you are meeting on or visiting is part of Victoria where the Traditional Owners have been formally recognised. If it’s not, you should limit your recognition to an acknowledgement of Traditional Owners generally, without making a reference to the name of any specific Traditional Owner.


Follow these steps…

  1. 1.Use this Welcome Map and enter your event location. The map will display the name of the formally recognised Traditional Owners of the area.
  2. 2.Contact the relevant Formally Recognised Traditional Owner corporation to arrange the Welcome to Country, including smoking ceremonies, song and dance.

Note - The contact details can be found in the Table of Formally Recognised Traditional Owner corporations in the Welcome Map.

Is there a fee for a Welcome to Country?

Most Traditional Owners will require at least a nominal fee to cover costs. A Welcome to Country that includes traditional dance and smoking ceremonies will generally involve a more substantial payment. Any fees should be agreed with the Traditional Owners when planning the event.

To assist your planning, we have created a Decision Tree has also been included in this guide to help you determine what tradition is appropriate for your specific business event.

“The Welcome to Country provided by Djirri Djirri dancers at the 26th Congress and General Assembly of the International Union of Crystallography was the highlight of the opening ceremony.

The audience, of mainly international delegates, were intrigued and excited to learn and see some of the Indigenous Australian culture included in the ceremony.

The organising committee found it a vital inclusion to the program to ensure that the traditional owners of our land were acknowledged and represented at the event.”

Emma McPartlan

Event Manager
ICMS Australasia Pty Ltd


Types of Welcome to Country for different business events

Whether you’re organising a small multi-day conference for 50 people, a large-scale international convention for thousands, a day meeting or exciting incentive reward program - there are several different ways to build a Welcome to Country into your itinerary. It's recommended to book your Welcome to Country in advance and to provide detail in your booking form with the Recognised Aboriginal Party.


For a small to medium multi-day conference or day meeting

If your conference venue has an outdoor area, open rooftop, or a park within close walking distance, consider extending your morning tea or lunch break for a special smoking ceremony. If this isn’t possible, check whether a smoking ceremony could be performed at a suitable and convenient location prior to your welcome dinner.

A smoking ceremony is ideal for up to 50 delegates. Typically a smoking ceremony will take around 15 to 20 minutes. Each person will be asked to pass through the smoke.


For a large multi-day conference or day meeting

Kickstart the first day of your conference with a Welcome to Country performed on stage. This may include a welcome address from an Elder, singing, musical instruments and dancing.

Typically a Welcome to Country of this style will go for 5 to 10 minutes.


For a large-scale welcome party or gala event

Save the Welcome to Country for your gala event.

A great example of a Welcome to Country conducted by an Elder at a large-scale event was at the 2023 Asia Pacific and Incentives Meetings Event welcome party at Marvel Stadium.


Welcome to Country for an incentive program

Ideally this would be held on the first day of your incentive itinerary and again as you travel to different locations that formally recognise different Traditional Owners.



What does ‘Country’ mean?

‘Country’ is the land that a people group belongs to and their connection to the place through ancestry and belonging.


Acknowledgement of Country: What is it and how to organise?

An Acknowledgement of Country is a way for any person to show awareness of, and respect for, the Traditional Owners of the land where a meeting or event is held.

Throughout Australia, an Acknowledgement of Country is recommended for the start of any in-person or online conference, meeting, official opening or formal event. It can be delivered as a spoken Acknowledgement or performed via song and dance.

Who performs an Acknowledgement of Country?

Anyone can deliver an Acknowledgement of Country.


How to identify who should be acknowledged?

Victoria has a strong and proud Aboriginal history, and complex ownership and land stewardship systems stretching back many thousands of years.

To identify who to acknowledge, use this Welcome Map to enter the location of your business event. The map will bring up information about the formally recognised Traditional Owner corporation and the Traditional Owners represented for acknowledgements.

Here are some spoken Acknowledgement of Country examples to get you started

Below is the standard blurb if you have determined who the Traditional Owners are for your place of meeting:

“Our meeting/conference is being held on the lands of the [Traditional Owner's name] people and I wish to acknowledge them as Traditional Owners. I would also like to pay my respects to their Elders, past and present, and Aboriginal Elders of other communities who may be here today.”

If Traditional Owners have not been formally identified for your place of meeting:

"We acknowledge that we are on Aboriginal land. We pay our respects to Elders, past and present and honour their continuous connection to Country and culture. We extend this acknowledgement and respect to All Aboriginal and Torres Strait Islander peoples joining us today."

It’s also okay to create your own unique Acknowledgement of Country based on the situation or location.

Here is an example of an authentic Acknowledgement of Country created by Visit Victoria if you’re holding a conference or meeting in Melbourne’s central business district.

“Long before it was called Melbourne, the land that we are gathered on was called Narrm. As travellers to this place, we acknowledge the Traditional Custodians of Narrm - the Wurundjeri people and surrounding Kulin nations. We pay our respects to the ancestors and Elders and extend that respect to their history and continuous connection to country. As my knowledge grows, I hope that I can learn from their practices of sustainability and resilience that guided them for over 60,000 years.”

Or ask your local Professional Conference Organiser or MCB for advice and assistance to curate a unique Acknowledgement of Country to enhance your next business event.

Consider an alternative Acknowledgement of Country delivery via song and dance

For large business events, consider delivering an Acknowledgement of Country in the form of song or dance. Use our Indigenous Supplier Guide for Business Events to identify who may be appropriate to work with, ask your Professional Conference Organiser, or contact the Melbourne Convention Bureau for assistance.


Shauntai Sheree

If you want your delegates to experience a moving, highly unique Acknowledgement of Country at the introduction of your business event, consider booking Indigenous singer, songwriter and Soprano Shauntai Sheree.

Visit Victoria and the Melbourne Convention Bureau engaged with Shauntai to deliver a very special Acknowledgement of Country sung in Wiradjuri at their staff meeting held at Melbourne’s ACMI (Australian Centre for the Moving Image) in Federation Square. Visit her Artist Booking page to watch Shauntai perform this piece, written by Deborah Cheetham AO and accompanied by the Melbourne Symphony Orchestra.



What is a ‘Smoking Ceremony?’

A smoking ceremony is a traditional Aboriginal custom which involves burning native plants just enough to produce smoke. The smoke will cleanse the area and ward off bad spirits from the people and the land.


Decision Tree - What is appropriate for your business event?

Use the below Decision Tree to determine whether it’s appropriate to deliver a Welcome to Country or Acknowledgement of Country for your business event.

Note - A major business event is considered 100 people and above.


*A broad impact on Indigenous People could be:

  • Involving Closing the Gap Initiatives
  • Advocating for Indigenous participation, business and/or programs


Ask the Melbourne Convention Bureau for assistance

Contact the MCB team to point you in the right direction when organising your Welcome to Country or Acknowledgment of Country. Or ask for advice as to the best location to hold a ceremony when customising your program. For example, there may be a beautiful park only a short walk from the hotel, or a breathtaking location during a winery lunch in the Yarra Valley to conduct a memorable smoking ceremony.

Tip - If using a local Professional Conference or Incentive Organiser they will be able to make recommendations and assist in the coordination.


“Given we were holding the 2023 International Conference on Software Engineering (ICSE2023) on the lands of the Wurundjeri people, the Traditional Owners of the land on which Melbourne Convention and Exhibition Centre is built, we felt it imperative to have a Welcome to Country from the Wurundjeri people.

We wanted delegates to experience a Welcome to Country, performed by members of the Wurundjeri community. We wanted delegates to get an insight into the richness of language and culture, the connection to the land and its custodianship, and encourage delegates to reflect on the meaning of place while attending our conference.

We were fortunate to experience a Welcome to Country from two Wurundjeri women, that included two traditional songs performed, some background on land custodianship, and some insights into culture and its place in the Welcome to Country. I got overwhelmingly positive feedback from delegates to the conference, both international and local, that reinforced how important it was to hold a Welcome to Country for the audience to truly welcome them to the city of Melbourne, and to the State of Victoria."

John Grundy

Australian Laureate Fellow and Professor of Software Engineering,
Faculty of IT, Monash University, ICSE2023


CONTENTS

click here to return to the main page


Indigenous Supplier Guide for Business Events


Sample Incentive Itinerary - One Day Urban Culture and Adventure Experience


Inspiration - Plan a Culture-Rich Gala Event with a Wow Factor


Putting it Into Practice - How MCB Works with Indigenous Suppliers


Sample Incentive Itinerary - Two Day Culture, Wine and Nature Adventure in Regional Victoria

SUPPORTED BY

Kinaway Chamber of Commerce Victoria

The Kinaway Chamber of Commerce helps Aboriginal and Torres Strait Islander businesses in Victoria thrive. As a registered charity, Kinaway provides business support and advice, helps improve visibility and networks, strengthen relationships and create opportunities for Aboriginal and Torres Strait Islander businesses across Victoria.

Find out more about Kinaway


Lead the way. Share your positive impact story!

Communicating the steps you take to support local First Peoples businesses and to incorporate Indigenous flavours and experiences into your business event program is a crucial step in driving awareness and momentum across the industry.

MCB encourages you to share your positive impact initiatives with your audiences in the hope this will enact change and encourage other business event planners to follow your lead.


Contact MCB

The Melbourne Convention Bureau team are here to provide free guidance for your next conference, meeting, incentive program or gala event.

Contact us for advice, recommendations and referrals to create a business event with positive impact.


Artwork by Yorta Yorta artist Chloe Jones.